On December 9, 2025, the Embassy of Canada to Japan , in collaboration with Meros Consulting , will host a webinar on the occasion of the launch of its report on Digital Marketing to provide practical insights on e-commerce and unique digital marketing trends in Japan. This new report builds on the E-Commerce Guide to Japan (available on demand) and dives deep into the uniqueness of the Japanese market to help you prepare your branding in Japan for your market entry or expansion.
After the webinar, eligible participants could also be selected to receive the support of the Trade Commissioner Service to arrange B2B meetings with Japanese contacts. More details will be announced during the webinar.
Webinar Details:
- Date and Time: December 9, 2025, 20:00-21:30 (Eastern Standard Time).
- Focus: Practical insights on e-commerce and unique digital marketing trends in Japan, building on the E-Commerce Guide to Japan.
- Objective: To help Canadian brands prepare for market entry or expansion in Japan.
Key Speakers and Topics:
- Overview of Japan's E-commerce Sector and Digital Marketing Trends: Ms. Lucia Vancura (Meros Consulting).
- Digital Marketing in Japan – Tips for Your Marketing Strategies: Mr. Yosuke Sayama (Bottleship Consulting).
- The Uniqueness of the Japanese Market – Market Entry, Brand Awareness and Marketing: Mr. Hideyuki Hanai (Entrex Incorporated, distributor for Canadian brand Umbra Ltd.).
- Q&A with the experts.
Eligibility for Participation:
- Canadian companies or a foreign organization with a registered office in Canada.
- Canadian companies in the non-food/non-medical consumer products sector (which includes Apparel, Textiles & Accessories) interested in or with experience in the Japanese market.
Follow-Up Opportunity:
- Customized B2B Arrangements: Eligible participants who attend the full webinar will have the opportunity to apply for the support of the Trade Commissioner Service in Japan to arrange B2B meetings with Japanese contacts focused on e-commerce channels. Application details will be provided during the webinar.
Registration link:
- https://us06web.zoom.us/webinar/register/WN_n0JFEeAeReSf7BO2OXE22g#/registration