The Government of Canada is organizing a Canadian Sustainable Apparel and Textile Trade Mission to China, scheduled for September 6 - 9, 2026. The mission will connect Canadian fashion brands and circular economy enablers with Chinese sustainable fashion stakeholders, including e-commerce platforms, brand management companies, showroom buyers, and investors.
The agenda is currently being developed. Confirmed programming includes a market briefing at the Canadian Embassy in Beijing, company site visits, and a Canadian showcase at China Fashion Week on September 10. Based on the draft agenda, Chinese companies expected to engage with the delegation include JD Worldwide, premium cashmere brand Erdos, fabric innovator Lancy, and major fashion and sportswear brands Ellassay and Li-Ning - providing exposure across e-commerce, retail, and sustainable manufacturing.
CAF members with an interest in participating — are encouraged to review the letter of invitation below and reach out directly to the Canadian Embassy
Contact: Bella Qiao, Trade Commissioner, Embassy of Canada, Beijing bellaxiaotong.qiao@international.gc.ca | +86 (10) 5139-4283
Invitation letter from CDN Embassy:
We are pleased to invite your company to come to China for the Canada Sustainable Fashion Mission to China, taking place September 6–9, 2026 in Beijing. This mission is designed to support Canadian fashion brands and circular‑economy innovators seeking to deepen their understanding of China’s rapidly evolving sustainable fashion landscape and explore potential commercial partnerships.
To ensure strong alignment with Canada’s sustainability objectives, participation is limited to qualified companies that demonstrate a clear sustainability focus—such as circular design, low‑impact materials, recycling technologies, traceability solutions, or other responsible innovation practices.
Please note that there is no program participation fee. However, participants are responsible for covering their own travel and accommodation costs.
Program Highlights
September 6 – Arrival in Beijing
September 7
Morning:
Market Briefing at the Embassy of Canada (AHR) Topics:
- Sustainable Fashion in China: Emerging trends in the apparel industry
- Tea Break
- Launching and growing fashion and apparel brands on Chinese e‑commerce platforms
- Launching and growing fashion and apparel brands in China’s offline retail channels
Lunch (on your own)
Afternoon: Site Visit to JD Worldwide (Fashion), transportation provided
Topic: JD’s Global Goods Recruitment Strategy and its implications for emerging Canadian fashion brands
Since the launch of the “10 Billion Giga Growth Plan” in 2025, JD Worldwide has continued to enhance its global procurement system and integrate full‑chain cross‑border fulfillment capabilities to support overseas brands in entering the Chinese market more efficiently.
The initiative sets a clear objective: over the next three years, JD aims to introduce 1,000 new overseas brands and generate RMB 10 billion in sales.
- How JD Worldwide plans to leverage its cross‑border import supply chain — specifically to introduce Canadian fashion brands to Chinese consumers through cross‑border e‑commerce, including direct procurement, bonded‑warehouse fulfillment, and platform‑supported brand incubation.
Dinner (on your own)
September 8 (TBC)
Morning:
Meeting with the China National Textile and Apparel Council (Office for Social Responsibility)
Topics:
- Understanding China’s Responsible Chain in Motion Initiative for Textile and Apparel Industry and its implications for foreign companies entering the Chinese market
- Opportunities for Canada–China collaboration across the textile and apparel supply chain
Afternoon: Site visits
Li Ning (TBC)
One of China’s leading athletic apparel companies. The brand’s strengths include its ability to blend performance innovation with culturally resonant design, as well as its agile supply chain and expanding international presence. In terms of ESG, Li Ning emphasizes responsible sourcing, energy‑efficient manufacturing, and waste reduction across its operations.
Imaginex (TBC)
Greater China’s first and leading brand management and distribution company for international fashion and beauty businesses.
September 9
Canadian Sustainable Textiles and Apparel Showcase @ China Fashion Week
10:00-13:30
Opening Remarks (10 minutes, 5 minutes each)
- Representative from the Embassy of Canada
- Representative from China Fashion Association
Keynote Speech (30 minutes, 10 minutes each)
- Green Consumption in China’s Apparel Sector (the China National Textile and Apparel Council (CNTAC)
- Canada’s commitment in building a sustainable and circular future in the fashion industry
Tea Break (20 minutes)
Showcase (60 minutes)
Theme: From Fibre to Fashion: Canadian Capabilities Driving Sustainability
Showcase (Canadian SMEs):
- Fashion Brand Collaborators (Canadian brands already sourcing sustainably)
- Circular Business Models Enablers (product‑transformation providers, pre‑processors, and recyclers)
Lunch (China Fashion Week will invite 10 targeted brand management companies/distributors, fashion showrooms buyers, fashion investors, and fashion consultants)
Lunch Roundtable discussion with:
- Chinese e-commerce platforms
- Chinese sustainable fashion companies (e.g., Ellassay, Erdos, Li-Ning, Anta)
- Chinese showroom buyers
- Chinese brand management companies
- Chinese fashion consultants
Key Benefits of Participating in the Mission
- High‑Value Market Intelligence — Gain first‑hand insights into China’s rapidly evolving sustainable fashion landscape, including consumer trends, regulatory developments, and opportunities for circularity across the textile and apparel value chain.
- Insights into Cross‑Border E‑Commerce Pathways — Receive practical guidance from JD Worldwide on how Canadian brands can enter China through bonded warehouses, direct procurement, and platform‑supported brand incubation.
- Strategic Exposure at China Fashion Week — Showcase your company’s design and products at a high‑profile event attended by Chinese buyers, distributors, brand management companies, and investors.
- Targeted B2B Engagement — Participate in curated roundtables and networking sessions with Chinese e‑commerce platforms, sustainable fashion companies, showroom buyers, and consultants who are actively seeking international partners.
Estimated Travel Cost：
Air Fare: September 5 to September 9
Accommodation:
Meals and Incidental
Local Transporation
Should you have any questions regarding the program in Beijing, please feel free to contact Bella Qiao at the Embassy of Canada in Beijing. Her email address is: bellaxiaotong.qiao@
In addition to the Beijing program, the Trade Commissioner Service in Hong Kong is also coordinating a Canada Pavilion at CENTRESTAGE Hong Kong. CENTRESTAGE is Hong Kong’s largest annual fashion event, featuring exhibition booths, runway shows, and a strong industry presence. The show attracts approximately 25,000 trade and public visitors, primarily from Hong Kong, South China, and Southeast Asia. Attendees typically include buyers, retailers, influencers, and fashion industry professionals.
CENTRESTAGE will take place in Hong Kong from September 2 to 5, 2026. Application deadline of a women-owned funded exhibition in the Canada Pavilion has passed. If you are interested in a booth exhibition or simply visiting CENTRESTAGE prior to joining the trade mission in Beijing, please reach out to Kitty Ko by the end of this week for details on joint exhibition details or event registration. Kitty’s email address is: Kitty.Ko@international.gc.ca.