The Canadian Apparel Federation (CAF) and global digital solutions provider Fortude today announced a strategic partnership aimed at accelerating digital adoption within the Canadian fashion and apparel sector. Through this collaboration, CAF and Fortude will equip Canadian apparel businesses with the knowledge and tools to embrace digital solutions and AI-led transformations that will drive competitive growth.
As the fashion industry evolves to meet new expectations around speed, agility, and data-driven decision-making, advanced technology solutions have emerged as key enablers, optimizing operations, increasing supply chain visibility, and enabling predictive insights. Fortude, with extensive experience in the fashion and apparel industry, delivers ERP, data, analytics, automation, and AI solutions that help fashion businesses adapt, scale, and operate more responsibly.
“Helping organizations look ahead and prepare for a future shaped by digital solutions is one of our key concerns. Fortude brings global expertise to our members and demonstrates how digital capabilities like analytics, AI, and even AI agents can improve how fashion businesses operate end-to-end. Given that Fortude has supported many global apparel companies, this partnership will be one of impact for the Canadian fashion industry.” said Bob Kirke, Executive Director of CAF.
Through the partnership, Fortude will work closely with CAF to share insights and practical guidance with the Federation’s member network. Fortude’s content, including industry-specific resources and thought leadership, will be featured on the CAF website (www.caf-fcv.ca).
“We’re proud to partner with the Canadian Apparel Federation to help the industry realize the full value of digital transformation,” said Kasun Sandaruwan, Chief Operating Officer, Americas at Fortude. “We bring to this partnership a track record of enabling digital transformation for fashion brands, including APP Group — a worldwide distributor of down-filled outerwear and parent company to Mackage and SOIA & KYO. This partnership marks a new chapter in our efforts in the region, and we look forward to expanding our digital capabilities in Montréal while deepening our support for the country’s fashion and apparel industry.”
Fortude’s expertise spans the entire spectrum of digital solutions, collectively empowering fashion businesses to make real-time decisions, optimize product lifecycles, and reduce time-to-market.